Daily Wire to Invest $100 Million into Children’s Entertainment

By WMAL.com

In the wake of Disney’s backlash to Governor DeSantis ‘Parental Rights in Education bill that he signed into law this week, The Daily Wire has announced they will be making a significant investment into the creation and publication of kid’s entertainment.

  • Setting the stage: the announcement from The Daily Wire comes as a direct response to woke Disney executives who are now criticizing DeSantis for signing a bill labeled by many as the ‘Don’t Groom Kids’ bill into law. The conservative publication believes there is a growing demand for children’s content that is not filled with gender and identity politics.
  • What The Daily Wire is saying: ““Americans are tired of giving their money to woke corporations who hate them … They’re tired of giving their money to woke media companies who want to indoctrinate their children with radical race and gender theory. But they want to do more than just cancel them. They want alternatives. The Daily Wire is giving them those alternatives.” said co-CEO Jeremy Boreing.
  • The investment: will largely be allocated to creating a series of live-action and animated children’s entertainment, according to the publication’s press release.
  • Diversifying content: has been a top priority for The Daily Wire over the past year, which has produced several films and recently launched Jeremy’s Razors – a men’s grooming line.
  • Explosive growth: The Daily Wire reported 12-month earnings of $100 million for the first time in January 2022, growing from an estimated $65 million in 2021.

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