Music mogul Scooter Braun, known for guiding the careers of dozens of stars, including Justin Bieber, Ariana Grande, and Demi Lovato, as well as for his infamous feud with Taylor Swift, has announced he will be stepping down as CEO of HYBE America.

HYBE is a major South Korean music company best known for managing BTS and other big K-pop acts. In 2021, it bought Braun’s company, which manages Bieber, Grande, and other artists, to expand into the U.S. music market. This deal made Braun an important link between HYBE’s K-pop business and American pop stars.

On Monday, HYBE announced that Braun would transition from CEO to an executive adviser as a director of the board and senior adviser to HYBE chairman/CEO Bang Si-Hyuk, according to Billboard. Additionally, Braun plans to explore new opportunities beyond HYBE but will continue to maintain a role within the company.

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